Put away the steam vac, and stow the window cleaner, this is not about that. This article is going to open the discussion about how a business “looks” on the inside, and how you interact with the public. Last time, we talked about presenting the business. I hope you polished the outside. Now, let’s… Continue reading CLEAN THE CARPETS AND WASH THE WINDOWS ON YOUR BUSINESS
PRESENTING YOUR DEALERSHIP TO THE PUBLIC
Anthony Melchiorri of Hotel Impossible always instructs the General Manager or Owner of the hotel to park in the farthest parking spot away from the building. Why? So they get the largest overview of the property as they approach it on foot. As you drive, even in a parking lot, you are preoccupied with operating… Continue reading PRESENTING YOUR DEALERSHIP TO THE PUBLIC
NO CREDIT CHECK! YOUR JOB IS YOUR CREDIT! EVERYBODY RIDES!
No Credit, No Problem, as the ads say. But No Credit Check = BIG Problem for you as a dealer. I fully understand that the clientele coming into the Buy-Here-Pay-Here lot have a low credit score. That is actually a given. But a consumer credit report is more than just a numeric score. This report… Continue reading NO CREDIT CHECK! YOUR JOB IS YOUR CREDIT! EVERYBODY RIDES!
IS THE INTERNET PASSING YOU BY?
I mentioned before that the Internet has almost completely replaced print media and airwave (Radio & TV) advertising. It’s true. Most newspapers that have folded (sorry) or gone to electronic –only versions put their position squarely on the Internet. We talked previously about Facebook. My mistake, I got this out of order. Too many dealers… Continue reading IS THE INTERNET PASSING YOU BY?
THE SOCIAL MEDIA SUPERHIGHWAY
Facebook, Twitter, and similar Internet interaction sites are quickly becoming the average person’s first line of contact with the outside world, and the Internet has almost completely replaced print media and airwave advertising. Be a part of it. Embrace it instead of avoiding it. Point one: You don’t know unless you are there. If you do… Continue reading THE SOCIAL MEDIA SUPERHIGHWAY
RIGHT-SIZING YOUR CUSTOMER
Did you right-size your customer in the car, or did you put your customer in an avoidable default position? Verifying and working within the customer’s personal requirements, salary, and budget timeline makes for better deals, greater satisfaction, increased overall revenue, and higher numbers of referrals. Managing your Receivables goes beyond simply taking the money in… Continue reading RIGHT-SIZING YOUR CUSTOMER
DOUBLE-CHECK THAT PAPERWORK!
A few minutes spent catching VIN, mileage, spelling, and deal number mistakes before closing could save hours or days trying to make corrections and getting contracts re-signed. Making sure the deal is right the first time, every time, also has a positive effect on your reputation. No one is perfect, and mistakes are sometimes made.… Continue reading DOUBLE-CHECK THAT PAPERWORK!
Let me explain: I’m Louie. I work for Wayne Reaves Software & Websites. I’m a Senior Tech Support Analyst, and do IT work for the office. I was in the Used Car business once, have sold franchise cars, and I was also a mechanic, and once, manager of a Tire Store. I consult with used… Continue reading Welcome