THE TEST DRIVE

So the “car” that is your dealership has been waxed, and the carpets and windows clean and bright. Now, let’s put the key in this thing, and take it for a drive. How does your business FUNCTION? Do all the gears mesh well, or is there a grinding noise whenever two things come together? Do… Continue reading THE TEST DRIVE

IS THE INTERNET PASSING YOU BY?

I mentioned before that the Internet has almost completely replaced print media and airwave (Radio & TV) advertising. It’s true. Most newspapers that have folded (sorry) or gone to electronic –only versions put their position squarely on the Internet. We talked previously about Facebook. My mistake, I got this out of order. Too many dealers… Continue reading IS THE INTERNET PASSING YOU BY?

THE SOCIAL MEDIA SUPERHIGHWAY

Facebook, Twitter, and similar Internet interaction sites are quickly becoming the average person’s first line of contact with the outside world, and the Internet has almost completely replaced print media and airwave advertising. Be a part of it. Embrace it instead of avoiding it. Point one: You don’t know unless you are there. If you do… Continue reading THE SOCIAL MEDIA SUPERHIGHWAY

RIGHT-SIZING YOUR CUSTOMER

Did you right-size your customer in the car, or did you put your customer in an avoidable default position? Verifying and working within the customer’s personal requirements, salary, and budget timeline makes for better deals, greater satisfaction, increased overall revenue, and higher numbers of referrals. Managing your Receivables goes beyond simply taking the money in… Continue reading RIGHT-SIZING YOUR CUSTOMER

DOUBLE-CHECK THAT PAPERWORK!

A few minutes spent catching VIN, mileage, spelling, and deal number mistakes before closing could save hours or days trying to make corrections and getting contracts re-signed. Making sure the deal is right the first time, every time, also has a positive effect on your reputation. No one is perfect, and mistakes are sometimes made.… Continue reading DOUBLE-CHECK THAT PAPERWORK!

Welcome

Let me explain: I’m Louie. I work for Wayne Reaves Software & Websites. I’m a Senior Tech Support Analyst, and do IT work for the office. I was in the Used Car business once, have sold franchise cars, and I was also a mechanic, and once, manager of a Tire Store. I consult with used… Continue reading Welcome