HOW SATISFIED IS YOUR BUYER? AutoTrader released a study conducted by IHS Automotive that asked buyers to rank their satisfaction…

ADVERTISING Be careful when advertising the prices of cars. Most dealers already know that it is a violation of federal…

LETTING GO OF A RELIC OF THE PAST I have spoken for years against Dealer Fees. They are also referred…

The question of the day is: What is your Policy? Policy for what? — Everything. How do we handle any given…

Looking Ahead to 2016: In our last visit, we talked about how to prepare for the end of the year….

YEAR END MADNESSOK, Time to close this thing out. Are you ready?First, you have to ask yourself some questions, and…

KEY DEALERSHIP EMPLOYEESI talk to a lot of dealerships in my job. I would say the vast majority of them…

SALES TRAINING IS MORE THAN JUST “GO SELL CARS” To be honest, “One Size Fits All” is a load of…

This is by no means a complete tutorial on compliance. — You need to read and be familiar with the rules discussed,…

Free. Oil. Changes. That’s your key to profits. Did I mention they should be free? Free? You may ask, and…