ONE SIZE FITS ALL?

SALES TRAINING IS MORE THAN JUST “GO SELL CARS” To be honest, “One Size Fits All” is a load of unvarnished malarkey even in the clothing business. But we are here to talk cars, not clothes, so I am referring to your sales presentation, not your suit. We talked before about outfits. (In this previous post).… Continue reading ONE SIZE FITS ALL?

FTC RULES COMPLIANCE

This is by no means a complete tutorial on compliance. — You need to read and be familiar with the rules discussed, and interpret them for yourself, or contact an attorney for assistance.  The Federal Trade Commission’s guidelines for the Red Flags Rule includes this statement:  Each financial institution or creditor that offers or maintains one or… Continue reading FTC RULES COMPLIANCE

THE TEST DRIVE

So the “car” that is your dealership has been waxed, and the carpets and windows clean and bright. Now, let’s put the key in this thing, and take it for a drive. How does your business FUNCTION? Do all the gears mesh well, or is there a grinding noise whenever two things come together? Do… Continue reading THE TEST DRIVE

IS THE INTERNET PASSING YOU BY?

I mentioned before that the Internet has almost completely replaced print media and airwave (Radio & TV) advertising. It’s true. Most newspapers that have folded (sorry) or gone to electronic –only versions put their position squarely on the Internet. We talked previously about Facebook. My mistake, I got this out of order. Too many dealers… Continue reading IS THE INTERNET PASSING YOU BY?