HOW SATISFIED IS YOUR BUYER? AutoTrader released a study conducted by IHS Automotive that asked buyers to rank their satisfaction with the purchase process. Find that survey here: 2016 Car Buyer Journey. Consumers reported spending and average of three hours buying a car, and more than half of that time is spent negotiating and completing the… Continue reading BUYER SATISFACTION
Month: July 2016
ADVERTISING
ADVERTISING Be careful when advertising the prices of cars. Most dealers already know that it is a violation of federal law to represent a different Cash Price and a Finance Price. What many more do not know is that in most every state, if you charge a Sales Fee, this fee must be included in… Continue reading ADVERTISING
THE CASE AGAINST DEALER FEES
LETTING GO OF A RELIC OF THE PAST I have spoken for years against Dealer Fees. They are also referred to as Doc Fees, Sales Fees, Prep Fees, Closing Fee, etc. I’m here today to ask you to finally let it go. First, there is a bit of controversy about them. There have been multiple… Continue reading THE CASE AGAINST DEALER FEES